TikTok sponsored video rate calculator
Figure out a fair price for a sponsored TikTok. Plug in your followers, average views and engagement, choose the deliverable and usage rights, and get a suggested rate range instantly.
Suggested rate
$1,400
$1,050 $1,900
What is a TikTok sponsored video rate?
A TikTok sponsored video rate is what a creator charges a brand for a branded TikTok. Because TikTok reach is driven by the For You feed, pricing tracks average views far more than follower count, a common baseline is around $10 per 1,000 average views for a dedicated organic video, adjusted for engagement, usage rights (such as Spark Ads) and exclusivity.
TikTok sponsorship rates by follower count
Updated July 2026| Audience size | Typical rate (July 2026) |
|---|---|
| 1K – 10K followers (nano) | $25 – $125 per video |
| 10K – 50K followers (micro) | $125 – $400 per video |
| 50K – 200K followers (mid-tier) | $400 – $1,250 per video |
| 200K – 1M followers (macro) | $1,250 – $3,500 per video |
| 1M+ followers (mega) | $3,500+ per video |
Typical ranges for one dedicated organic TikTok with no ad usage. If your average views outpace your follower tier, price on views instead (≈$10 per 1,000 average views). Spark Ads rights or a buyout adds 30 – 100%.
How the TikTok rate calculator works
Enter your real numbers
Followers, average views and engagement rate, the metrics brands actually price against.
Set the deliverable & terms
Choose the format, usage rights and whether the brand wants category exclusivity.
Get a defensible range
A suggested price plus a low-to-high range and a breakdown you can quote in a pitch.
TikTok pricing FAQ
- TikTok pricing tracks average views more than follower count. A rough baseline is around $10 per 1,000 average views for a dedicated video, then adjusted for engagement, usage rights and exclusivity. Use the calculator to get your specific range.
- Yes. Paid amplification (Spark Ads) or a full buyout means the brand gets far more value than an organic post, so rates commonly increase 30 to 100 percent depending on the term and scope.
- It uses the same model Kitpager uses in-app, built from real UGC and influencer deal benchmarks. Treat the suggested figure as a well-reasoned starting point for negotiation, not a fixed price.
How much should I charge for a sponsored TikTok?
Do I charge more if the brand runs my TikTok as an ad?
Is the TikTok rate calculator accurate?
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